WIRED Magazine Project 1 Madone

Trek Bicycle has partnered with WIRED magazine to offer their custom bike program, Project One, at the 2009 WIRED store throughout this holiday season. As a tribute to WIRED magazine, Trek will showcase a truly unique, WIRED-themed Limited Edition Project One Trek Madone at this season’s Pop-Up Store. Ridden by athletes the world over, Project One was created to offer bicycle and design enthusiasts thousands of color, component, and paint options. If you’re searching for a one-of-a-kind gift this holiday season, Project One might be just what you’re looking for.

WIRED magazine’s fifth annual marquee gallery-meets-retail experience will open its doors for six weeks this holiday season. This buzz-generating and bustling environment serves as the holiday destination for the WIRED set. A launching pad for new technology and cutting-edge products, as well as a showcase for truly inspired programming, the WIRED Store brings the varied and vibrant pages of WIRED to life.

For the first time this year, the WIRED Store will feature a creative collaboration with international recording artist Moby who will perform at the opening night party on November 20, 2009. This year’s WIRED Store will also debut the One WIRED Wish program featuring celebrities such as Dave Eggers, Arianna Huffington, Joel McHale, Rachel Zoe, and others sharing their WIRED wish for the holidays from the hottest digital camera to the first sustainable city. WIRED Store visitors can enter their One WIRED Wish for the holidays at wired.com/wiredstore to be automatically entered to win a $10,000 prize package from the WIRED Store.

The WIRED Store will feature more than 250 items on display including the latest televisions, laptops, cell phones, active gear, home goods, clothing, children’s toys and games, and more. In addition, the WIRED Store will host chef demos and wine tastings in the WIRED Café, Geek Dad Saturdays, Game Day Sundays, a green section curated by Adrian Grenier and Peter Glatzer of SHFT.COM and a gaming area curated by professional skateboarder Tony Hawk. WIRED Store visitors are invited to test products, attend events, and purchase featured products online at http://www.wired.com/wiredstore beginning November 21, 2009. In addition to the limited edition Project One Trek Madone bicycle on display, store goers will have the opportunity to design their own dream machine at Trek’s interactive Project One kiosk. All bikes ordered at the WIRED store will be fulfilled through Authorized Trek Project One Retailers.