Comments on: Looking Back: Tour Down Under and the new business model for cycling sponsorship http://neilbrowne.com/2010/01/looking-back-tour-down-under-and-the-new-business-model-for-cycling-sponsorship/ Stories and news from Neil's sometimes twisted view Mon, 07 May 2012 13:59:46 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jason Cardillo http://neilbrowne.com/2010/01/looking-back-tour-down-under-and-the-new-business-model-for-cycling-sponsorship/#comment-2650 Jason Cardillo Sat, 23 Jan 2010 20:38:10 +0000 http://neilbrowne.com/?p=1796#comment-2650 Neil, I too am hoping teams let riders run free. For the most part, they've been pretty circumspect while still giving us a glimpse of personality. As marketing shifts from in-your-face billboards to personal networks and connections, those glimpses of personality are going to become more important to riders and teams when looking for sponsorship. As for Burke's sponsorship model, while an interesting experiment (to which I would contribute a few bucks to make sure he's out there mixing it up), I don't think it's "the future". I think it's more a sensible experiment in tough times. The logistics and sponsor relations management can be quite wearing on an athlete as they run around the country and I don't think it's sustainable. Still, best of luck to Burke and I hope it works out really well! Neil, I too am hoping teams let riders run free. For the most part, they’ve been pretty circumspect while still giving us a glimpse of personality. As marketing shifts from in-your-face billboards to personal networks and connections, those glimpses of personality are going to become more important to riders and teams when looking for sponsorship.

As for Burke’s sponsorship model, while an interesting experiment (to which I would contribute a few bucks to make sure he’s out there mixing it up), I don’t think it’s “the future”. I think it’s more a sensible experiment in tough times. The logistics and sponsor relations management can be quite wearing on an athlete as they run around the country and I don’t think it’s sustainable. Still, best of luck to Burke and I hope it works out really well!

]]> By: Kit Cischke http://neilbrowne.com/2010/01/looking-back-tour-down-under-and-the-new-business-model-for-cycling-sponsorship/#comment-2649 Kit Cischke Sat, 23 Jan 2010 18:56:57 +0000 http://neilbrowne.com/?p=1796#comment-2649 Unless they muzzle the riders more than they try to control Jonathan Vaughters, there's not much need to worry. Here's one of the latest tweets from @Vaughters: We're learning about how Twitter can be a valuable communication tool at camp....hehe...I said "tool"... Unless they muzzle the riders more than they try to control Jonathan Vaughters, there’s not much need to worry. Here’s one of the latest tweets from @Vaughters:
We’re learning about how Twitter can be a valuable communication tool at camp….hehe…I said “tool”…

]]> By: Anita Franklin http://neilbrowne.com/2010/01/looking-back-tour-down-under-and-the-new-business-model-for-cycling-sponsorship/#comment-2648 Anita Franklin Sat, 23 Jan 2010 15:49:15 +0000 http://neilbrowne.com/?p=1796#comment-2648 Paypal idea would work. Everyone would feel as if they were really a part of the bigger picture. We'd be like stockholders and Burke's wins would be our dividends! Neil, thanks for saying what our Twitter family is feeling. You're like the Prime Minister of the Tweetfosi. Paypal idea would work. Everyone would feel as if they were really a part of the bigger picture. We’d be like stockholders and Burke’s wins would be our dividends! Neil, thanks for saying what our Twitter family is feeling. You’re like the Prime Minister of the Tweetfosi.

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