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Why American Cycling Needs the Tour of Colorado
Last week the news “leaked” about a stage race that had been brewing for a while: the Tour of Colorado. Lance Armstrong had some conversations with the Governor of the Centennial state, Bill Ritter, last year with the idea that the state would host a UCI-level stage race.
“Lance and the governor have had several conversations about their shared desire to bring a staged competitive race back to Colorado,” said Ritter’s spokesman to The Colorado Independent.
When the Tour of Missouri was finally put out of its misery (its “will it be back, won’t it be back” status with the pleas from social media such as Facebook and Twitter only delaying the obvious), a slot on the cycling calendar opened up. Miraculously filling that vacant month in August 2011 will be the “Title Sponsor Name to be Announced Later” Tour of Colorado.
Read the full post at Versus.com.
When Quiznos discovers how few consumers will tune into the Tour of Lance’s Chamois, because
1. the as yet unspecified routes aren’t “hard” because they can drive their car over them just fine.
2. Americans aren’t interested in racers with funny names and accents.
3. The stages are too long for American audiences. The same reason 6/12/24 hour auto racing will always be a niche and NASCAR is crazy popular. Weisel believes otherwise. Too bad Quiznos!
The race will end and Quiznos will never touch cycling again. Sounds like any number of sponsors that deal with USAC and Weisel’s fan club.
Oh, and the Tour of Utah will be killed at the same time. Way to go Neil.