In addition to training camps, it’s also the time of year we look for the release of new products. Campagnolo showed off their new electronic group and Shimano is said to be rolling out 11-speed. One other component company is doing the same – SRAM. You might remember around the...

Five years removed from SRAM’s road componentry launch, the company that changed the game continues their upwards arc with their 2010 professional team line-up. With best-in-class ergonomics, weight and efficiency, SRAM RED is the choice of six ProTour programs, plus the Pro-Continental...

 Since 2008, SRAM has partnered with Team Astana and their star rider Alberto Contador to clinch the three Grand Tours: The Giro d’Italia, the Vuelta Espana and the Tour de France. For 2010, SRAM has renewed its agreement with Team Astana and will continue as offi cial drivetrain...

As a stock holder of Trek Bicycles it was a no-brainer that when Lance came out of retirement he’d be once again on a Trek bicycle. What wasn’t so obvious was what components were going to hang on the Trek frames. Alex Wassmann of SRAM took the time to talk to me about how this...

I racked my SRAM Rival equipped Scott ‘cross bike to the top of my Scion and headed to Orange County to ride the Fullerton Loop. My previous trip out to the Loop resulted in three flat tires. I don’t mind getting an occasional flat, but THREE in one ride! That was too much for me to...